WHAT IS BY AEL ?
By AEL is identity, authorship, exclusivity, and culture. It's the answer to an industry that has forgotten how to listen. Born to break with the established order, By AEL translates the voice of a generation that refuses to be complacent. Here, we don't talk about trends: we talk about art, attitude, and pieces that tell stories. Each design is born from the balance between the urban and the artistic, between origin and evolution. By AEL creates. By AEL leads. And it does so with truth, originality, and talent.
THE STORY OF BY AEL
Ismael was born in Spain, the son of immigrants from Gambia and Guinea-Bissau. Raised by his single mother, he understood from a young age the value of hard work and seizing every opportunity. With a pair of sneakers, a knife, and a fork, he began customizing from his kitchen. He added wide laces and created something unique. People on the streets were amazed by his sneakers. His first customer: his best friend from the neighborhood. Thus was born Byael1, a handmade, grassroots brand with deep roots and a global vision.